Senior Paid Media · Ex-R/GA
Strategy, execution and clear reporting across Google, Meta and LinkedIn. Senior performance leadership for companies that already spend and want more return, without the agency overhead.
Real results
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Services
Campaigns that convert, not cheap clicks.
Design, launch and optimization across Google, Bing, YouTube, Meta, LinkedIn, X and TikTok. Lead gen and ecommerce focused on ROAS and CAC, not vanity metrics.
Senior performance direction for your team.
Strategy, account audits and hands-on direction without a full-time hire or an agency markup. Built for companies that need a senior operator to own paid media outcomes.
Method
We align on goals, budget and the current state of your campaigns. A fast audit to surface opportunities and wasted spend.
→ Clarity on what to fix first.
A ROI-focused paid media plan: account structure, audiences, creative and messaging aligned with purchase intent.
→ An actionable roadmap, not an 80-page deck.
Launch, active monitoring and continuous adjustments to budget, bids, creative and targeting. No autopilot.
→ Campaigns that improve week over week.
Clear reporting tied to business impact, not just CTRs and CPCs. Concrete recommendations for the next cycle.
→ Marketing decisions grounded in real data.
Case studies
Pick a case to see the challenge, the solution and the numbers. Verifiable references available on request during the call.
Multi-year · ~$5M/yr budget
Results
Experience
Before going independent I worked at global agencies and in-house teams across aviation, retail and digital services. Every step added a layer to the method I work with today.
Paid Media & Growth Marketing
Consulting and execution for companies across the US and LATAM, and as part of the Create Studios team for US clients.
Paid Media Lead · Buenos Aires
Resident SEM expert. Multichannel campaigns for major US clients including a top-5 US footwear brand and a Fortune 500 healthcare brand.
Performance Marketing
Acquisition strategy and conversion-funnel optimization.
Digital Marketing Lead
End-to-end digital strategy. Doubled sales with agile methodologies.
SEO & Analytics Specialist
Data-driven content strategy and analytics implementation.
SEO/SEM Consultant
Consulting and implementation of paid and organic search techniques.
SEO/SEM Consultant
Paid and organic search consulting for retail.
Certifications
Industries
Knowing the vertical changes the copy, the funnel and the reporting. Regular work in:
What clients say
Oscar served as the resident expert for all things SEM on my team at R/GA. He constantly brings new strategies and out-of-the-box ideas across all client verticals, and mentored many junior employees into SEM experts. His passion for digital marketing is contagious.
Working with Oscar has been transformative for Viajamor. His strategic thinking and focus on results made a clear difference for the business.
I've found in Oscar qualities you don't see every day: judgment, execution and a real commitment to the result.
FAQ
Either. I can act as a fractional paid media lead embedded with your team, or take full ownership of execution. I bring global-agency experience without the overhead, markup or layers of account managers.
It depends on scope, but I work best where there's enough budget to get out of the algorithms' learning phase and enough complexity to justify senior attention. On the call I'll tell you honestly whether it's a fit.
Both. Ongoing campaign management usually works best as a monthly retainer; audits and one-off strategy work as a fixed project. We define it around what you actually need.
I've managed multi-million annual budgets at R/GA, including a top-5 US footwear brand and a Fortune 500 healthcare client, and also work with leaner mid-market teams. What matters is that you're already spending and want to spend smarter.
Google Ads (Search, Performance Max, Display, YouTube), Meta, LinkedIn, Bing, X and TikTok. The mix follows where your audience and conversions are, not trends.
Early signals like CTR, cost per lead and traffic quality show up within the first few weeks. Real impact on revenue typically consolidates between month two and three, once the account is optimized.
Yes. I work with clients across the US and LATAM, in English and Spanish. Management is fully remote with clear reporting regardless of time zone.
Free audit
Tell me what you're running and what results you're getting. I'll give you an honest read: where you're leaving money on the table and what I'd change first.
Mon–Fri · 10:00–18:00 · Buenos Aires (GMT-3)
