Advertising & Paid Media · Miami · Hispanic market
15 years of Paid Media, from LATAM to a Fortune 500 US client, for Miami brands that want to reach the Hispanic audience in their own language. Bilingual campaigns across Google and Meta, measured in sales, without the agency overhead.
Real results
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Services
Campaigns that convert, not cheap clicks.
Design, launch and optimization across Google, Bing, YouTube, Meta, LinkedIn, X and TikTok. Lead gen and ecommerce focused on ROAS and CAC, not vanity metrics.
Senior performance direction for your team.
Strategy, account audits and hands-on direction without a full-time hire or an agency markup. Built for companies that need a senior operator to own paid media outcomes.
Method
We align on goals, budget and the current state of your campaigns. A fast audit to surface opportunities and wasted spend.
→ Clarity on what to fix first.
A ROI-focused paid media plan: account structure, audiences, creative and messaging aligned with purchase intent.
→ An actionable roadmap, not an 80-page deck.
Launch, active monitoring and continuous adjustments to budget, bids, creative and targeting. No autopilot.
→ Campaigns that improve week over week.
Clear reporting tied to business impact, not just CTRs and CPCs. Concrete recommendations for the next cycle.
→ Marketing decisions grounded in real data.
Case studies
Pick a case to see the challenge, the solution and the numbers. Verifiable references available on request during the call.
Multi-year · ~$5M/yr budget
Results
Experience
Before going independent I worked at global agencies and in-house teams across aviation, retail and digital services. Every step added a layer to the method I work with today.
Paid Media & Growth Marketing
Consulting and execution for companies across the US and LATAM, and as part of the Create Studios team for US clients.
Paid Media Lead · Buenos Aires
Resident SEM expert. Multichannel campaigns for major US clients including a top-5 US footwear brand and a Fortune 500 healthcare brand.
Performance Marketing
Acquisition strategy and conversion-funnel optimization.
Digital Marketing Lead
End-to-end digital strategy. Doubled sales with agile methodologies.
SEO & Analytics Specialist
Data-driven content strategy and analytics implementation.
SEO/SEM Consultant
Consulting and implementation of paid and organic search techniques.
SEO/SEM Consultant
Paid and organic search consulting for retail.
Certifications
Industries
Knowing the vertical changes the copy, the funnel and the reporting. Regular work in:
What clients say
Oscar served as the resident expert for all things SEM on my team at R/GA. He constantly brings new strategies and out-of-the-box ideas across all client verticals, and mentored many junior employees into SEM experts. His passion for digital marketing is contagious.
Working with Oscar has been transformative for Viajamor. His strategic thinking and focus on results made a clear difference for the business.
I've found in Oscar qualities you don't see every day: judgment, execution and a real commitment to the result.
FAQ
I work as your dedicated advertising and Paid Media specialist: global-agency experience (R/GA, a Fortune 500 client) without the overhead, markup or layers of account managers. An extension of your team, remote to and from Miami.
Yes. I'm bilingual and I understand the US Hispanic market. I build campaigns in Spanish, English or both, depending on who you sell to and how your audience actually searches.
Miami is one of the most Hispanic metros in the US. Speaking to that audience in their language, with creative and messaging built for them, typically outperforms a generic English-only campaign.
Yes, fully remote. I've managed US accounts, including a top-5 footwear brand and a Fortune 500 client, from outside the US, with clear reporting regardless of time zone.
Google Ads (Search, Performance Max, Display, YouTube), Meta, LinkedIn, Bing, X and TikTok. The mix follows where your audience and conversions are, not trends.
Both. Ongoing campaign management usually works best as a monthly retainer; audits and one-off strategy work as a fixed project. We define it around what you actually need.
Early signals like CTR, cost per lead and traffic quality show up within the first few weeks. Real impact on revenue typically consolidates between month two and three, once the account is optimized.
Free audit · Miami
Tell me what you're running and who you're selling to in Miami. I'll give you an honest read: where you're leaving money on the table and what I'd change first to reach the Hispanic audience better.
Mon–Fri · 10:00–18:00 · Buenos Aires (GMT-3)
